The very existence of Biotrax clients is dependent on laboratory reports. Clients and prospects expectations are high and cautious. So, the corporate ID, logo and visual design of this website and all collateral materials, were very carefully crafted to address that.
This website is designed to profile the lab’s services. It also integrates with an ongoing SEO program and has an online client payment method.
In very early and detailed discussions with management, we found that they had broader expectations for this website.
They want to have a complete gated client reporting system with up to the minute lab results, including lab data further interpreted by charts and graphs.
WordPress was chosen because of its extensibility. We developed a custom theme on the Genesis framework in order to have total control over the anticipated new capabilities.