Calamus Dental was reintroducing 3 dental obturation medical devices and they wanted a website to do that.
In depth discussions with marketing made it clear to us that just creating a simple website following the product branding was not enough. We suggested creating interactive simulations of all 3 devices.
We built 3D models and embedded them in an interactive environment, where they can be rotated on x and y axis. The simulations also bring up the device control panel.
All 3 devices were carefully examined and the simulations were coded to function exactly as the devices themselves do in real life. These simulations are used online, in personal to person sales presentations and as a training tool.
The site also has a custom video jukebox of training videos and some of the more pertinent sections of the technical manuals were repurposed in HTML pages.